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You?ve spent countless hours and dollars planning, designing and building your web site. You?re ready for a constant flow of prospects. So how do you get them there?

You?ve got 3 choices:

? You lead them to your site. You can do this with online links and offline referrals. This method should be part of your strategy but in most cases it won?t yield significant traffic.

? Prospects find your site through traditional search engines. This can be extremely effective if you understand meta tags, static web pages, crawler pages, and inbound links and can secure top positions. Most business owners don?t, and outsourcing the task can easily cost thousands of dollars.

? You pay for traffic. This is commonly referred to as pay-per-click (PPC) advertising and could prove to be extremely profitable. It requires you to bid on a ?per-click? basis for specific words/phrases you think interest your prospects.

The two leading pay-per-click search engines are Google Adwords and Overture. Because they generate an extremely large amount of traffic, every business owner should explore the viability of using both of them. Here?s why:

1. You don?t have to change your existing web pages

Unlike the traditional search engines where you must constantly change and ?tweak? your site content, page tags, and online strategies, you don?t need to change anything to get traffic from the PPC search engines.

2. The pay-per-click process is easy to set-up

No experience or knowledge of computers, software or coding is required. None. Once you visit the sites and set up your account, every step of the process is simple and easy-to-follow, and written instructions are provided if needed, as is help from customer service (but I guarantee you won?t need it).

3. The initial investment is very low

You can set up an account on either of the sites for about $50. I would recommend you invest a few hundred dollars to fully evaluate the program, and once you do that you will have a true picture of the PPC landscape.

4. You get the opportunity to target prospects

When you bid on a specific keyword/phrase, you also create a short written description for your offering. Here?s a chance to attract visitors who are looking for what you offer and hopefully disqualify everyone else, eliminating the click-throughs that would have cost you money.

5. You get instant traffic

You might have traffic literally within minutes of setting up your account, depending on your keywords and bids. It might take a few weeks to deplete your entire deposit, but you?ll certainly get clicks right away.

6. Results are easy to track

Both search engines provide excellent reports and analytical tools, but even if you keep a handwritten report, it?s easy to measure your ROI with the PPC search engines.

Pay-per-click is not a guaranteed profit center for every business. The reality is if you?ve chosen high-traffic keywords, you will probably be in a bidding war with your competitors. But for a minimal investment, any business can accurately evaluate the validity of PPC advertising as a marketing strategy.

A new form of Internet advertising has exploded and it is receiving a lot of response lately - pixel advertising. Essentially, it is where people purchase a set of pixels on the homepage of a Web site, inserting their company logo that links back to their own site. Potentially, the end result can be increased Web site traffic to both the pixel site and the advertisers placing their images there.

As a potential advertiser seeking unique online exposure and increased traffic for your Web site, use precautions before spending your money on just any pixel advertising Web site.

Don?t be impulsive with your advertising dollars. Do some comparison shopping online first. Take a few moments to browse different pixel sites, read the content on their sites about their company and what makes them unique among other pixel ad sites. Compare their pricing, the sizes of pixel ads available, the placement of your ad on their homepage, and the length of time your ad will be placed on their Web site.

Choose pixel advertising sites devoted to a charitable or worth while cause?Alex Tew, a UK college student, started MillionDollarHomepage.com (the first known pixel advertising site) so he could save enough money to go to college. There are others like him out there whose primary goal is to use pixel advertising as a way to donate to a charity or help others who are less fortunate. Sites like BannerCanvas.com by owner Chad King were started to raise money to help tear down his mother?s old dilapidated trailer and build her a brand new house on the same property. These sites are definitely worth checking out first.

Seek out pixel ad sites whose owners already believe in natural search engine optimization, and are paying an SEO company for natural and ethical search engine optimization. How can you tell without directly asking? While it may not be the best indicator, one method is to look for keywords in the META titles, META descriptions and META keyword tags on many pages of the Web site. Look for those same keywords throughout the content on the site.

Find pixel advertising sites who will genuinely keep its word on leaving your ad on their Web site for the 5 or 10 years as promised. Many of these new pixel sites popping up everywhere will no longer be around one year from now, because they will have taken everybody?s money and stopped paying for their domain and hosting fees. You do not want to advertise on a fly-by-night-take-your-money-and-run type of pixel site.

Before paying for a pixel advertising site, actually contact the owner of the pixel ad site by phone or email and get to know him or her. Ask that person questions like what he intends to do with the money generated from pixel advertising, or what percentage (if any) will be donated to charity. What charity will the money be donated to, or what individual or family will be the recipient of the donations?

Pixel advertising is fast becoming the latest online trend. As a potential advertiser, first take the time to shop around before choosing which pixel advertising site to pay for, and find out who will profit from your advertising dollars.

Here is the problem: You have created a website, bought an auto responder, wrote a powerful sales letter, set up your payment processor, and created a “thank you” page…Now you just gotta get targeted traffic to your site. And you come to find out…advertising is the hardest part of making money online!

I went through the exact same thing as described above. My website was professionally done with graphics, an auto responder ready to capture names and email addresses, a compelling sales letter, a payment processor, and a “thank you” page. I was ready to tell my boss goodbye for good! There was just one last thing I had to do. And that was get targeted traffic to my site. With the creation and automation of my site complete, I thought all the hard work was behind me. Sadly, it was only the beginning.

It was now time for the promotion process, which involved me getting my website “out there” for people to see. I set up a google adwords account, wrote articles such as these to article directories, posted in forums, etc…hoping to get some sales. After doing all this, I was sure my financial problems were over. I even gave my job a two weeks notice that I’d be leaving soon.

However, when I returned to my computer a few days later I was disappointed to find out that I made no sales at all. Not a single one. There must have been something I did wrong, a step I missed upon completing my website and advertising it.

Well, it turns out that I did not miss a step. The reason why I did not get any buyers was because I was lacking one thing, and that one thing was: CONSISTENCY.

That is it, I may have created and automated my business, but I stopped there. I did not continue to promote my product deeper. I just stopped when I was comfortable. Listen: the only way you are going to make a LIVING on the internet is if you work your socks off, at first. After a while, it gets easier and you do not have to work so much. However, in the beginning, you must put in 8-12 hours days of work on your computer.

Take it from me, I took a break and left for a few days. BIG MISTAKE. It probably cost me hundreds, maybe even thousands of dollars.

So be consistent. Once your site is up, you must stop at nothing to promote, promote, promote. Time is money. Do not let a single hour pass without you doing something to promote your product. I know it’s a pain at first, but it will pay off in the long run.

Refining your AdSense advertising program to cater to the needs of the most Web traffic is both an art and a science. The growth of social networking and blogging networks is encouraging people to click on advertising that is specific to their needs and behavior, and can benefit them in the long run. Contextual advertising is a fairly new advertising module that lets you launch effective ad campaigns by mining and scanning your user?s behavior. For example, when a user is consistently showing interest in a particular link, Web page, or subject, contextual ads can pop up that relate to that behavior specifically.

Contextual advertising has been introduced on the major search engines, including MSN, Yahoo!, and Google. Google?s Gmail currently uses the concept as a ?banner? on the top of the user?s Gmail account. The system looks at the most frequent keywords within an e-mail and elicits ads accordingly! Contextual advertising helps advertisers target their advertising directly to people who are more likely to click on them! This gives you, the AdSense advertiser, a higher return on investment (ROI) and better prospects for your advertising campaign in the long term.

Click-through rates and pay-per-clicks (PPC) are the key reinforcers of contextual advertising, and it is through these that you can gauge how well your site and set of ads are doing. The only way you can accurately determine what to use is by trying! Since contextual advertising programs are fairly new to the Web, there is some room for trial and error. However, because your ROI is much higher than with regular click-through and basic AdSense programs, you will likely see more effectiveness with this strategy.

Google is currently leading the way with contextual advertising techniques, tips, and tricks to increase value and search engine optimization overall. Google?s fantastic search engines are market leaders in data mining and extraction, and the process is only improving each day! Microsoft is attempting its version of click-through and pay-per-click advertising with ContentAds. ContentAds allow publishers to use the MSN portal and data to create unique demographic-specific advertising with text-based advertisements. There are also extensive tools and resources available for ContentAd users.

Ad placement, combined with the best type of ad for a given subject, are your key resources for an effective AdSense program. Making use of contextual advertising methods and programs is a smart choice as more Web users begin to ignore traditional advertising methods. Contextual advertising lets you target Web traffic specifically to the user?s interests and past behavior; catering your AdSense program toward a contextual advertising is a smart and cost-effective strategy in the long term!

You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can’t. In fact one of the biggest problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations: a handful of badly written brochures and a few out-of-date photographs are not going to make much of an impression.

And now that the Web has involved into a sophisticated communication platform, able to deliver audio and video content, the problem has become even worse; not only do websites need to deliver appropriate copy and image content, they need to present audio dialog and video performances that demonstrate how products and services improve the business or personal lives of website visitors.

As a company we are good at what we do, we can turn the mundane into the memorable but we can’t do it if clients don’t know or can’t express their own marketing story, or are unwilling to allow their multimedia advisor to develop that story for them.

At the heart of the problem is fear, fear of making a definitive statement, declaring loud and clear what you do, and why anyone should care. It’s no longer good enough to apply technical solutions to marketing problems: you are not going to engage your audience with SEO, XML, CSS, or PHP. You must have a story to tell and you can’t be afraid to tell it as boldly as you can.

Do You Know Who You Are and What You Really Do?

We know who we are and what we do: we deliver our message knowing that some people are just not going to buy into what we have to say, but those that do get it, really get it, and they are our potential clients. As far as the others are concerned, well, there’s lots of business for everybody, and nobody is going to get it all.

You can’t be afraid to loose a customer you never had in the first place. In our case our job is clear: we deliver marketing stories using Web-video and audio in memorable Web-presentations. We are not afraid to tell clients that they need multimedia, and that an over dependence on search engine optimization or any other technical answer is a mistake - a big mistake.

Are You Doing All You Can To Attract Business?

There are many methods that can be employed to drive appropriate traffic to your site: search engine optimization is only one. Have you written and published articles and advice on what you do, have you created a blog or a MySpace page to create a community of interest, or have you issued press releases on new developments and product releases? If you’re relying solely on search engine optimization as a substitute for marketing, you are not doing everything you can to attract new business.

Even if your search engine tactics are attracting large numbers of visitors to your site, what is your conversion rate, how long are people staying on your site, and do you have enough compelling content to get them to come back?

If you’re in the business of selling banner and text ads on your site, if that is how you make your living, then lots of random traffic may serve your purpose; but if you are in the business of providing something useful to people, then you better pay more attention to what your visitors see once they arrive on your site. After all, all the traffic in the world is useless if those visitors don’t get your message. It all starts with the message, so what’s your message?

What’s Your Story?

Crafting your marketing story is not as easy as it sounds, and you may have to let go of some outdated thinking in order to bring your story to life.

Web-videos are not feature films or even viral videos intended to show how clever you are. You are making a commercial: special effects may be cool but they are not a substitute for a finely crafted script delivered by a professional performer.

Websites Don’t Close Sales, People Close Sales

Web-videos are designed to make a statement: “this is who we are, and this is what we do, so contact us to find out how we can change your life.” Websites create leads, not sales; so don’t expect your Web-video to make the sale, that’s your job.

Now you know the purpose of your website presentation, it is time to figure out what you want to say. Below are a series of questions that will help you develop your marketing story.

1. How will your product or service change your customer?

All stories or marketing messages have to do with change: a cosmetic company provides change from plain to beautiful, from self-doubt to self-confidence. A vitamin supplement supplier provides change from poor health to good health, from sluggish to vitality. A self-help motivational program provides change from defeat to victory, from depression to wellbeing, and so on.

All good marketing stories highlight the change that your audience wants to make in their business or personal lives. Go deeper than the obvious look for the psychological, emotional, cognitive or spiritual change your company delivers.

All successful campaigns are about change. People who are satisfied with their work and life aren’t motivated to be customers; you want to target people who are motivated, people who want to be better, stronger, smarter, prettier, healthier, and richer; people who want more out of work and more out of life.

If your audience isn’t motivated to change and if your product or service can’t deliver that change, then you’re wasting your time and your money.

2. Is what you have to say different?

If you are saying the same thing, the same way as your competition, you’re in trouble. You must differentiate yourself somehow; you must standout. Your product or service must provide something different. The world is full of ‘me-to’ companies, businesses that do the same thing as dozens of other businesses. You must find that unique something in what you offer that makes you different; that says you are not a follower but a leader.

If your product or service is substantially the same as your competitors, perhaps you should market it differently, or maybe you should concentrate on the ‘High Concept’ need it delivers, rather than the standard ’same-old-same-old’ that everyone else is touting.

Which one of ‘Maslow’s Hierarchy of Needs’ does your product or service fulfill: physical, safety, social, self-esteem, aesthetic, cognitive, or self-actualization? Chances are your competition has completely ignored the psychological and emotional marketing angle and is focusing on specifications and features that have little to do with why people really choose one product over another.

3. Do you know how to tell your story?

You must have more than a story to tell or a message to deliver; you must know how to tell it. Your marketing should create a recognizable corporate image that establishes a unique identity in the mind of your audience. If your audience sees no difference between you and the competition then you become interchangeable.

Apple didn’t capture the lion’s share of the MP3 market just because their product is arguable better than everyone else’s, they did because iPods are more than MP3 players, they are a life-style choice, clearly delineated in commercials and advertising.

4. Can you say it boldly?

The meek may inherit the earth, but if they’re in business, they’ll probably go broke. If you got something to say, SAY IT, and say loud and clear. There are just too many companies, too many websites, too many advertisements, and too much everything to expect people to pay any attention to you if you are afraid to stand up and be noticed. Go boldly or don’t go at all.

5. Who is your target audience?

Decide who you want to target and what motivates them; then design your website, videos, and advertising campaigns to trigger every hot button motivating message you can. Develop your message so it speaks directly to that audience.

Your message must have purpose, be focused and concise, and deliver a clear impression of identity. This means you can’t be all things to all people. By focusing on a clear audience with a precise message you may even have a better chance of capturing non targeted audiences: the fact that Apple iPod commercials are aimed at a hip young audience has not stopped Apple from capturing MP3 market share across all demographic profiles.

6. Can you take the heat?

Last but not least, do you have what it takes to tell your story in a way that people will remember? Are you prepared to deliver your message in the boldest, most audacious manner you can? Are you ready to give up on none productive audiences and concentrate on those motivated to say yes to your message? Are you able to ignore the odd complaint or nasty email objecting to your cutting-edge approach? Are you ready for the Web-video revolution?

In Institutional advertising, company spent a lot of money developing and rolling out advertisement via Mass Media like TV broadcast, Radio, Magazine etc. Typically, institutional ads will not cause an increase in sales at it first launch, but rather will develop a gradual and steady increase in sales over a long period of time.

An example of institutional ads is the typical Coca-Cola advertisement that you see on TV. Institutional ads are intended to develop the brand name, the image, the reputation, the quality and promote a desire for the customer need of the products from the viewer?s mind. Printed institutional ads tend to be very colorful and are usually placed in magazines by national manufacturers.

Most institutional ads communicate a message entirely centered on the company, the product. An example is as follow: ?We are a big Multi-National company established in 1813. We have a strong and desirable product that you the consumer will need. The product has went through million of dollars of Research and Development and it is the product for you, the consumer. Please also associate the product with our company name?..?

The result is often not immediate and it may take generation to generation to imprint the message deep into the masses mind. Take the case of Coca-Cola for example. Coca-Cola the Company has over decades that span across many generations of human races on institutional advertisements to get the message across that Cola is Coke or Coca-Cola. The process takes painfully long time and spent lots of money. This is something that individual or some business owners cannot afford.

In addition, if you pay close attention, you will notice that Institutional Advertising does not take into consideration of the opinion of prospective consumer. The advertisement boost about the company and the product but did not interact personally with the prospective consumer. The Ads did not motivate the prospective consumer to take immediate action as the strategy for Institutional Advertising is more for the long run.

In recent years, there is an increase of Direct Sales Advertising. An example is the Power Raider advertisement. It is a very short advertisement but bring forth a compulsive reaction from the viewers to take action to buy the products. This is what it does?.. The ads start by showing a healthy and fit looking guy with a half naked upper half with well defined abdomen working out on a machine, the Power Raider. With an urgency tone, the host goes through a series of the benefits that the viewer can expect to receive if they get the equipment. Then it goes on to promote urgency within the viewer by claiming that there are only a limited copies left. To enhance the sales, the host sells an irresistible offer by lower the price of the product by not two time, not three time but maybe 4 or 5 times. On top of that, it motivated the viewer to take action by giving out bonuses for the first 50 buyers that call in to buy. Finally, the host calls for sales by provide enough information on how the viewers can make the purchase. To remove all fear from the viewers to take action, the host offer a Money back guarantee if they are not satisfy with the products within a certain numbers of days of purchase.

This is what Direct Sales Advertising is all about. It goes for the direct kill to get the customer to pull out his credit card immediately and make the purchase.

This form of advertising is appropriate for Internet Marketing or selling via the Internet as a media.

Why?

The reason is obvious. Just imagine?

The prospect is surfing the web for information and happen to bump into your sales page. He is holding a packet of potatoes chip on one hand and a can of Coke on the other hand. He is impatient and will skip or move on to another page if your sales copy does not catches his attention to read on. The art of a good direct Sales advertisement does not just stop here. It motivate the prospect further until he takes out his credit card from his wallet and key into those visa or master card number on the keyboard and click on the submit button to buy.

Some even goes another step further by side selling and up selling the first time customer by making more money through a single transaction. This can be done by promoting a one-time offer to the customer with an irresistible offer that will compel him to take action again before he put back the credit card to his wallet.

I attend the World Internet Summit held in Singapore just last month. Almost all the Internet Marketing Gurus out there on the stage tells the audiences to be focus in order to make a profit from Internet Marketing. Even the famous Marketing guru?s Jay Abraham also teaches us to be focus to achieve any success in Internet marketing.

However, I prefer to think that we need to focus on the right things to achieve success on Internet Marketing.

What are the right things in Internet marketing business?

Personally, I believe this are the important focus areas for Internet marketing:

1. Business System.

2. Business Strategies.

3. Business Marketing.

Out of this three focus areas, I strongly believe Business Marketing is the most important aspect of your business.

As Jay Abraham will tell you, Marketing is the key to your success in business, whether it is a online business or an offline business. Give a good product, when market well, will sky rocket the sales. However, given a bad product, when market well; it will also help in getting profits.

In order to tap on to the marketing brain of Jay Abraham, you will need to spend a lot of moneys. This is a quote from Jay Abraham himself ?Normally, when people want to learn what I know, I charge $5,000 an hour to talk to them privately. Or they pay me $25,000 to attend my five-day long seminars.? As his popularity increase over time, the cost of engaging him for consultation will be much much more.

However, all is not doom. You can now easily get access to Jay Abraham marketing material at a low cost of just USD 39.95. I would suggest you check it out as one little marketing idea from Jay Abraham could possibly turn the fortune of your businesses in your favour.

You can access to Jay Abraham?s Marketing Income-Building Home Study System at Link =”http://tinyurl.com/ya7ux8″ http://tinyurl.com/ya7ux8

. (*warning* I really do not know when Jay Abraham will pull out from this offer )

We should never under-estimate the power Marketing and its strong influence on the dollars and cents to your business cash flow.

Make no mistake about it. With a good marketing technique and strategy, you will definitely bring sells to your business.

One of the key aspects in business marketing for Internet marketing is sales copy writing. It is essential to have they know how for any business man or aspire to be business man to master this skill.

Author of best selling book ?Rich Dad, Poor Dad? Robert Kiyosaki defined marketing as selling through a system. He mentioned the importance of learning how to sell as a prerequisite for every business man. One interesting pointers from him is that his ?Rich Dad, Poor Dad? are the best selling book, not the best written book.

Other than highlighting the importance of learning how to sell in his series of book, Robert also mentioned that importance of building a business system with the right strategies. Essentially, his business success pointers are the exact focus areas that I mentioned above, but in different presentation and layout.

Robert Kiyosaki has also designed an Ultimate Pack that give you an head start in business and finance. You can access to Robert Kiyosaki?s Ultimate Pack at Link =”http://tinyurl.com/yc2gbe” http://tinyurl.com/yc2gbe.

As for sales copy writing, there is no better guru to teach you than Jo Han Mok. Jo Han become a millionaire at a young age of 26 just after three years into Internet marketing business. He is famous for his sales copy writing skill and have consulted many individuals and company in helping them in converting their web pages to captivating sales page that increase the income of his clients.

Have you ever heard of a guru out there that treated writing a sales copy like fighting a war in battlefield? Jo Han is one of those sales copy writer that do just that. He is the man who incorporate the ancient chinese art of War to writing sales copy. If you do not know, the Chinese has been at wars within the country and with the barbarians from Mongolia for century in their long history. Many intelligent advisors have craft out some of the most practical and innovating strategies and techniques of winning the war for their Emperor. One of the famous advisor is Sun Tzu. This is one of the quotes translated to English by him ?Warfare is the way of deception. Therefore, if able, appear unable. If active, appear non-action. If near, appear far. If far, appear near. Attack where they are not prepared, go out to where they do not expect.?

Early in my home business career I used to follow the advertising recommendations of my Sponsor as to which free or low cost places to advertise on.

You’ll find that most advertising sources recommended by top leaders useless. These free sites may have been great sources when the teachers found them, but after thousands of their pupils started advertising on them as well, (often promoting the same opportunity) they’re pretty much useless.

The low cost and free site I recommend on how2succeedonline are a little less beat up and used by EDC Gold because of the fact that I add new sites to this list constantly. Today I will teach you a technique that I use to find free sites that haven’t been so beat up with overuse. In essence, I’m going to show you how to fish for vehicles that will give you a constant stream of fresh, new advertising venues with less competition.

This is so simple it will blow your mind?which is, of course, true of many of the most successful techniques. By the way, I found many of my favorite ad sites this way!

Let’s start by typing in “Business Opportunity” into Google Search or any search engine you prefer. You should use keywords that you’re currently using to promote your business (i.e. “make money online”, “Home Based Business”, etc.). You can even do a search for the keyword of the opportunity you represent like “EDC Gold” “PWF” or “1Step System”, etc.

Now, look at the left side of the page, which is the search results area of the page. As I go down the page, I look for ads that are part of forums or ad sites. You’ll find several ads on the top three pages that are ad-posting on third party sites offering advertising vs. company owned or opportunity sites that just talk about their product, service or opportunity. Many of these sites offer free or low cost advertising. And best of all, Google has found these sites and elevated their index (so they appear on pages 1-3 of the search results), even in highly competitive areas where popular keywords are used.

You’ll find more quality sites than you know what to do with, just with the use of a few keywords.

Next, place your ads on several of these sites. To maximize your response, make sure your ad is keyword dense (lots of keywords repeated throughout the text of the ad). If you do, not only will you benefit from the traffic that advertising site produces, but you’ll also benefit from the very high listing on Google and other search engines, which will boost your traffic by possibly hundred fold.

Another technique you can try is typing the words “Free Advertising Help” into Google. It’s not as good as my first recommendation, but still better that joining other team members and advertising on the same pages being used by thousands of direct competitors.

On one of the next articles I’ll talk about is how to super charge your ad for search optimization?you’ll be amazed.